Beauty & Personal Care · New Delhi, Delhi
Type Beauty
Skincare-infused, vegan and cruelty-free makeup for younger Indian skin.
Founded by Ananya Kapur
Snapshot
- Founded
- 2021
- Headquarters
- New Delhi, Delhi
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 14 August 2026
About Type Beauty
Ananya Kapur studied chemistry at Carnegie Mellon and came back to Delhi wanting makeup that behaved like skincare rather than working against it. She launched Type Beauty in 2021 around that idea: vegan, cruelty-free products formulated to be light on the skin and suited to Indian skin tones and climate. The range leans on skin-friendly ingredients and a small, tightly edited product list rather than a sprawling catalogue, aimed at buyers in their twenties and thirties who read labels before they buy.
Founder
Ananya Kapur
Woman FounderFounder
Ideal customers
ConsumersGen Z & millennial women
Website, social & contact
Contact Type Beauty
Related women-led startups
More in Beauty & Personal Care.
More women-led startups in New Delhi
All founders in New Delhi →
Other Seed women-led companies
All Seed companies →
Featured in collections
Frequently asked questions
- What does Type Beauty do?
- Ananya Kapur studied chemistry at Carnegie Mellon and came back to Delhi wanting makeup that behaved like skincare rather than working against it. She launched Type Beauty in 2021 around that idea: vegan, cruelty-free products formulated to be light on the skin and suited to Indian skin tones and climate. The range leans on skin-friendly ingredients and a small, tightly edited product list rather than a sprawling catalogue, aimed at buyers in their twenties and thirties who read labels before they buy.
- Who founded Type Beauty?
- Type Beauty was founded by Ananya Kapur.
- Where is Type Beauty headquartered?
- Type Beauty is headquartered in New Delhi, Delhi, India.
- Is Type Beauty funded?
- Yes — Type Beauty is venture-funded and has reached the Seed stage.
- When was Type Beauty founded?
- Type Beauty was founded in 2021.