Guides

Founder guides.

Plain-English guides for women founders in India — how to get your startup featured, what a sponsored founder story actually is, and how to make a women-led startup feature land.

• How to get your startup featured

  A practical guide for Indian founders: what a founder feature actually does for you, how to shape a story worth publishing, what to prepare, and the reliable way to get featured with a firm publish date.

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• What is a sponsored founder story?

  A plain-English explainer: what a sponsored founder story is, what’s usually included, what it costs, how it differs from editorial coverage, and when it’s actually worth it.

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• How to get a woman-led startup featured

  Built for women founders: why a founder feature is its own category, where to get a women-led startup covered, and how to turn one feature into lasting momentum.

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• Personal branding for women founders

  Your name is a business asset. A practical guide to building a founder brand that shows up in search: auditing what Google says about you, making LinkedIn work, and using press features as third-party proof.

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• Where to publish your startup story

  Big startup news sites, your own blog, LinkedIn, niche publications or a sponsored feature? An honest comparison of every place an Indian founder can publish her story, and how to pick.

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• Startup PR without an agency

  You don’t need a retainer to get covered. What PR actually buys you, the do-it-yourself toolkit, how Indian journalists pick stories, and when paying makes sense.

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• How to write a founder story

  A working structure for the story every founder eventually has to tell: what to include, what to cut, the mistakes that make readers close the tab, and what to do with it once it’s written.

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