D2C / Consumer · New Delhi, Delhi
Allter
Plant-based, skin-friendly diapers and baby-care essentials.
Founded by Surbhi Bafna Gupta
Snapshot
- Founded
- 2020
- Headquarters
- New Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 14 August 2026
About Allter
Allter grew out of a parent's worry about what actually sits against a baby's skin all day. Surbhi Bafna Gupta co-founded the Delhi brand in 2020 with her husband Arnav, building diapers and wipes made with plant-based, skin-friendly materials as a gentler alternative to the mass-market options. It is a D2C play in a category where trust is everything, betting that parents will read the ingredient list on a diaper the way they now do on food.
Founder
Surbhi Bafna Gupta
Woman FounderCo-founder & CEO
Co-founders: Arnav Gupta — Co-founder.
Ideal customers
ParentsBabies & infants
Website, social & contact
Contact Allter
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Frequently asked questions
- What does Allter do?
- Allter grew out of a parent's worry about what actually sits against a baby's skin all day. Surbhi Bafna Gupta co-founded the Delhi brand in 2020 with her husband Arnav, building diapers and wipes made with plant-based, skin-friendly materials as a gentler alternative to the mass-market options. It is a D2C play in a category where trust is everything, betting that parents will read the ingredient list on a diaper the way they now do on food.
- Who founded Allter?
- Allter was founded by Surbhi Bafna Gupta.
- Where is Allter headquartered?
- Allter is headquartered in New Delhi, Delhi, India.
- Is Allter funded?
- Yes — Allter is venture-funded and has reached the Seed stage.
- When was Allter founded?
- Allter was founded in 2020.