Fashion · New Delhi, Delhi
11.11 / eleven eleven
Founded by Mia Morikawa, Shani Himanshu
Snapshot
- Founded
- 2009
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 3 July 2026
About 11.11 / eleven eleven
11.11 / eleven eleven is a women-led fashion, apparel and accessories label based in New Delhi, Delhi, founded in 2009. It was co-founded by Mia Morikawa and Shani Himanshu. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Mia Morikawa
Woman FounderShani Himanshu
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does 11.11 / eleven eleven do?
- 11.11 / eleven eleven is a women-led fashion, apparel and accessories label based in New Delhi, Delhi, founded in 2009. It was co-founded by Mia Morikawa and Shani Himanshu. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded 11.11 / eleven eleven?
- 11.11 / eleven eleven was founded by Mia Morikawa and Shani Himanshu.
- Where is 11.11 / eleven eleven headquartered?
- 11.11 / eleven eleven is headquartered in New Delhi, Delhi, India.
- Is 11.11 / eleven eleven funded?
- 11.11 / eleven eleven is bootstrapped — self-funded rather than venture-backed.
- When was 11.11 / eleven eleven founded?
- 11.11 / eleven eleven was founded in 2009.