Fashion · Mumbai, Maharashtra
Aastey
Size-inclusive, sustainable athleisure brand for women.
Founded by Jeevika Tyagi, Kanupriya Mundhra
Snapshot
- Founded
- 2020
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 25 June 2026
About Aastey
Aastey is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2020. Its founders are Jeevika Tyagi and Kanupriya Mundhra. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
Founders
Jeevika Tyagi
Woman FounderCo-founder & CEO
Kanupriya Mundhra
Woman FounderCo-founder
Industry classification
Fashion Activewear & Athleisure
Funding
Total raised₹10 Cr (Seed)Latest roundSeed
Investors: Kalaari Capital (CXXO)
Ideal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Aastey do?
- Aastey is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2020. Its founders are Jeevika Tyagi and Kanupriya Mundhra. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
- Who founded Aastey?
- Aastey was founded by Jeevika Tyagi and Kanupriya Mundhra.
- Where is Aastey headquartered?
- Aastey is headquartered in Mumbai, Maharashtra, India.
- Is Aastey funded?
- Yes — Aastey is venture-funded and has reached the Seed stage.
- When was Aastey founded?
- Aastey was founded in 2020.