Advertise with us
Reach India’s women founders.
The people reading Women Can Startup are building companies, and most of them are deciding what to buy to do it. If your product helps founders, this is a clean way to get in front of them. We keep the advertising relevant and clearly labelled, because that is the only kind our readers tolerate.
Prefer email? Reach us at [email protected].
Who you reach
Women founders
First-time and repeat founders building across D2C, SaaS, fintech, healthtech, edtech and more.
High intent
People actively looking for funding, tools, services and partners to build with — not passive scrollers.
India-first
A national readership, weighted to the metros where most of the startup activity sits.
Ways to advertise
Newsletter sponsorship
The Bright Story — our founder newsletter, read by people who run or are starting companies.
A sponsor slot inside our founder newsletter: a short, clearly-labelled placement with your link, or a dedicated send when the fit is right. Sponsors reach an engaged, high-intent inbox, not a bought list.
Sponsored content
A useful, disclosed piece that lives on the site for good.
We write or run a branded article that actually helps our readers, labelled as sponsored per our editorial policy. It stays published, keeps ranking, and points to you — the brand-side version of a founder feature.
Directory placement
Featured spots where founders are already shopping.
A featured or premium placement in the Women-Led Startups Directory, or a sponsored collection. People browsing the directory are looking for tools and partners, so intent is high.
On-site display
Direct-sold banners on the pages that pull traffic.
A placement on the homepage, article pages or the directory. Sold directly to brands our readers would actually want to hear from, so it reads as a recommendation rather than noise.
Not sure which fits? Most advertisers start with the newsletter and add a placement once they see how it lands. Tell us your goal and budget below and we will suggest the mix that makes sense.
Request the media kit
Tell us what you have in mind.
Share your brand, what you are trying to reach founders with, and a rough budget. We will reply with formats, availability and pricing, plus the media kit.
Frequently asked questions
+ – Who advertises with Women Can Startup?
Businesses that sell to founders and small companies — business banks and neobanks, accounting, legal, payroll and HR software, payment gateways, D2C enablers like logistics and packaging, accelerators, VCs, insurers and edtech. If your customer is a founder, this is where they read.
+ – How much does it cost?
It depends on the format, the placement and how long you run. Rather than a fixed rate card, we quote against your brief and budget so you only pay for what fits. Tell us what you have in mind in the form and we will send options and pricing.
+ – Can I see a media kit?
Yes. Send us a quick note through the form with your company and roughly what you are after, and we will share our media kit — audience detail, formats and current availability.
+ – Do you run programmatic or random display ads?
No. Every placement is sold directly to a brand we think our readers would genuinely want to hear from. We would rather run fewer, relevant ads than fill the page with whatever an ad network serves.
+ – Is sponsored content labelled?
Always. Anything paid for is disclosed clearly wherever it appears, in line with our editorial policy and ASCI norms. Payment buys placement and a fair hearing, never a distorted fact.
Want your own founder story told instead? Get featured →