Beauty & Personal Care · New Delhi, Delhi
AntiNorm
Multifunctional D2C beauty and personal care for time-pressed working women.
Founded by Aparna Saxena
Snapshot
- Founded
- 2025
- Headquarters
- New Delhi, Delhi
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 26 June 2026
About AntiNorm
Founded in 2025, AntiNorm is a women-led beauty and personal-care brand headquartered in New Delhi, Delhi. Its founder is Aparna Saxena. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
Founder
Aparna Saxena
Woman FounderFounder & CEO
Industry classification
Beauty & Personal Care Beauty & Personal Care
Funding
Total raised~₹33 CrLatest roundSeed
Investors: Fireside Ventures, V3 Ventures, Rukam Capital
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social
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Frequently asked questions
- What does AntiNorm do?
- Founded in 2025, AntiNorm is a women-led beauty and personal-care brand headquartered in New Delhi, Delhi. Its founder is Aparna Saxena. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
- Who founded AntiNorm?
- AntiNorm was founded by Aparna Saxena.
- Where is AntiNorm headquartered?
- AntiNorm is headquartered in New Delhi, Delhi, India.
- Is AntiNorm funded?
- Yes — AntiNorm is venture-funded and has reached the Seed stage.
- When was AntiNorm founded?
- AntiNorm was founded in 2025.