Get featured
We write your founder story.
Women Can Startup publishes long-form profiles of the women building companies in India, read by founders, operators and the investors who follow them. A commissioned feature is that same work, turned toward your company: reported with you, edited to the standard of everything else we run, and published permanently under your name.
A sample of the work
Some of the founders we’ve featured.
Four pieces from the archive, chosen to show the range of the work: bootstrapped and funded companies, across sectors and cities.
Bootstrapped
“Kiran Khatanhar bootstrapped KKATHA Accessories in Mumbai, and took it to Cannes”
Read it →Fintech
“Akkineni Keerthi built innopay into a fintech millions use, without raising a single rupee”
Read it →Healthtech
“Nishita Thakur is building the pediatric health system India needed”
Read it →Arts & Culture
“Sujata Goswami left a nine-year finance career to build YOBO Collective, a creative home for the Northeast”
Read it →Why founders commission one
A profile that works for years.
Search is where most first impressions are formed now. Investors, prospective hires, journalists and customers look a founder up before the first meeting, and what they find shapes the conversation that follows. A substantial, well-reported profile gives that search something worth reading.
It is also an asset you own the use of. Send it in a fundraising note, link it from a hiring page, hand it to a reporter who needs background before an interview. One piece of reporting, doing work in a dozen places, for as long as it stays up. Here is what commissioning one gives you:
Certainty
A publishing date confirmed with you before the reporting begins.
Permanence
A page that keeps ranking for your name for years, and stays yours to send to an investor, a journalist or a customer.
Editorial control
You read the piece in full before publication, and your corrections are part of the process.
Compounding reach
Every new story we publish links back to yours. The longer it’s up, the more of the site points at it.
What actually happens
Here’s exactly what you get.
- A researched profile of 1,200 to 1,500 words, written in our editorial voice by the team that writes the rest of the site
- A permanent home in the Stories archive, indexed by Google and built to rank for your name
- A spot in the Startup Directory, plus every topic and city collection your company genuinely belongs in
- Homepage placement for thirty days and a mention in The Bright Story, our founder newsletter
- One round of changes with you, and email fact-checking, before any of it goes live
What it costs
Three packages, quoted per founder.
Every feature is paid placement, quoted individually rather than sold from a rate card, because the figure depends on the depth of the reporting and the promotion you want behind it. Most founders begin with The Founder Story. The tiers above it add homepage priority, a newsletter spotlight and produced social coverage. Tell us which one fits in the form below and we’ll send the exact figure before any work begins.
Our entry package
The Founder Story
The core commissioned profile, researched and permanent.
Paid placement · quoted for you
What’s included
- Researched founder profile (~1,200–1,500 words), in our house narrative voice
- Permanent placement in the Stories archive — evergreen and indexed by Google
- One contextual link to your website
- Email fact-checking and one round of review before publication
- ASCI-compliant sponsored disclosure
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- Startup Directory inclusion
- Collection-page inclusion
A step up
The Featured Founder
Greater depth, with promotion across our channels.
Paid placement · quoted for you
Everything in The Founder Story, plus
- An in-depth 1,800–2,000 word feature
- Premium homepage placement for 30 days
- A spotlight in The Bright Story, our founder newsletter
- A dedicated Instagram & LinkedIn feature
- A custom quote-card graphic to reshare
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- Inclusion in a curated collection & founder list
- Up to two do-follow links to your site
- Priority research and a faster publish slot
- A “Featured on Women Can Startup” website badge
- Person & Organization schema for Google
- Internal links from related founder stories
Our flagship
The Founder Spotlight
Our most comprehensive founder feature.
Paid placement · quoted for you
Everything in The Featured Founder, plus
- A 2,000+ word flagship feature — our deepest format
- A standalone company case study
- A first-person founder Q&A section
- Premium homepage placement for 60 days
- A produced Instagram reel + LinkedIn carousel
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- Lead story in The Bright Story newsletter
- A place in a Lists & Rankings ranking, where relevant
- Up to four do-follow links to your site
- A press-ready version to share with media
- Priority across the Directory & all collections
- One evergreen content refresh within 12 months
- A branded social kit (quote cards + graphics)
- Dedicated SEO targeting for your keywords
- Cross-promotion in a future founder round-up
We commission a limited number of features each month so the reporting and editing hold to the same standard as the rest of the magazine. Slots are confirmed in the order enquiries are accepted.
The process
From first note to published, in five steps.
- 01You get in touchTell us about the founder, the company and the story worth telling, using the form below.
- 02We confirm and quoteWe reply with fit, the right package, a clear quote and a publishing slot.
- 03We research and writeA fact-checked profile, reported from the public record, written the way we write every story.
- 04You review, onceOne round of changes with you before anything is published.
- 05It goes live, for goodPublished permanently, and it starts ranking for you and your company from day one.
Get featured
Get in touch.
Every feature is paid placement, quoted per founder. Share a few details below and we’ll reply within five working days with fit, an exact quote and your publishing slot. A rough budget is optional, but it helps us point you at the right package first time.
Questions
Frequently asked.
How do I get my startup featured?
Send us the founder and the company using the form on this page. We reply to every enquiry, usually with an assessment of fit, a quote and the next available publishing slot. The piece itself is reported and edited to the same standard as every story on the site.
How much does a sponsored founder story cost?
Every feature is paid placement, and we quote per founder rather than publishing a rate card. The Founder Story is where most founders start. The Featured Founder and The Founder Spotlight tiers go deeper and cost more. Tell us which one interests you and we’ll confirm the exact number before anything starts. No hidden charges either way.
Do you only feature women founders and women-led startups?
Yes. Women-led Indian startups and the women building them are who our readers come for, and who we write about.
Will my story stay published and rank on Google?
Yes. Every feature is permanent and stays in the Stories archive, built to rank for your name, your company and the searches people actually run before they back, hire or buy from a founder.