D2C / Consumer · Mumbai, Maharashtra
Ethiek
Eco-friendly detergents and fabric care, minus the harsh chemistry.
Founded by Ayushi Pande
Snapshot
- Founded
- 2023
- Headquarters
- Mumbai, Maharashtra
- Industry
- D2C / Consumer
- Business model
- D2C home care
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Ethiek
Ayushi Pande founded Ethiek in Mumbai in 2023, making eco-friendly detergents and fabric-care products for households tired of harsh chemical cleaners. The line is built around biodegradable, gentler formulations. Bootstrapped and sold direct.
Founder
Ayushi Pande
Woman FounderFounder
Ideal customers
Eco-conscious householdsSensitive-skin familiesSustainable-home shoppers
Related women-led startups
More in D2C / Consumer.
More women-led startups in Mumbai
All founders in Mumbai →
Other Bootstrapped women-led companies
All Bootstrapped companies →
Featured in collections
Frequently asked questions
- What does Ethiek do?
- Ayushi Pande founded Ethiek in Mumbai in 2023, making eco-friendly detergents and fabric-care products for households tired of harsh chemical cleaners. The line is built around biodegradable, gentler formulations. Bootstrapped and sold direct.
- Who founded Ethiek?
- Ethiek was founded by Ayushi Pande.
- Where is Ethiek headquartered?
- Ethiek is headquartered in Mumbai, Maharashtra, India.
- Is Ethiek funded?
- Ethiek is bootstrapped — self-funded rather than venture-backed.
- When was Ethiek founded?
- Ethiek was founded in 2023.