D2C / Consumer · Delhi NCR, Delhi
AKS Clothing
Affordable ethnic wear for the everyday Indian woman.
Founded by Nidhi Yadav
Verified by Women Can StartupSnapshot
- Founded
- 2014
- Headquarters
- Delhi NCR, Delhi
- Industry
- D2C / Consumer
- Business model
- Ethnic-wear brand
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About AKS Clothing
Nidhi Yadav started AKS Clothing in 2014 with just 3.5 lakh rupees, working from home before building it into a large ethnic-wear brand. AKS makes contemporary ethnic wear at affordable prices for women in the 18-35 bracket, and grew through marketplaces like Flipkart and Myntra. The brand is now headquartered in Gurugram.
Founder
Ideal customers
Women 18-35Value ethnic-wear shoppersOnline marketplace buyers
Founder story
In-depth profile
How Nidhi Yadav built AKS Clothing
A self-made women’s ethnic-wear brand built on marketplace distribution and relentless operations rather than a designer pedigree.
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Frequently asked questions
- What does AKS Clothing do?
- Nidhi Yadav started AKS Clothing in 2014 with just 3.5 lakh rupees, working from home before building it into a large ethnic-wear brand. AKS makes contemporary ethnic wear at affordable prices for women in the 18-35 bracket, and grew through marketplaces like Flipkart and Myntra. The brand is now headquartered in Gurugram.
- Who founded AKS Clothing?
- AKS Clothing was founded by Nidhi Yadav.
- Where is AKS Clothing headquartered?
- AKS Clothing is headquartered in Delhi NCR, Delhi, India.
- Is AKS Clothing funded?
- AKS Clothing is bootstrapped — self-funded rather than venture-backed.
- When was AKS Clothing founded?
- AKS Clothing was founded in 2014.