D2C / Consumer · Bengaluru, Karnataka
Alicia Souza
An illustrator's eponymous brand of cheerful everyday goods.
Founded by Alicia Souza
Snapshot
- Founded
- 2016
- Headquarters
- Bengaluru, Karnataka
- Industry
- D2C / Consumer
- Business model
- D2C lifestyle / illustration
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Alicia Souza
Illustrator Alicia Souza built her eponymous Bengaluru brand around 2016, turning her instantly recognisable, warm doodles into stationery, home decor, accessories and apparel. What started as illustration became a full lifestyle-products business sold online. The appeal is personality: every product carries her drawings.
Founder
Alicia Souza
Woman FounderFounder
Ideal customers
Stationery & gifting buyersIllustration fansYoung lifestyle shoppers
Website, social
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Frequently asked questions
- What does Alicia Souza do?
- Illustrator Alicia Souza built her eponymous Bengaluru brand around 2016, turning her instantly recognisable, warm doodles into stationery, home decor, accessories and apparel. What started as illustration became a full lifestyle-products business sold online. The appeal is personality: every product carries her drawings.
- Who founded Alicia Souza?
- Alicia Souza was founded by Alicia Souza.
- Where is Alicia Souza headquartered?
- Alicia Souza is headquartered in Bengaluru, Karnataka, India.
- Is Alicia Souza funded?
- Alicia Souza is bootstrapped — self-funded rather than venture-backed.
- When was Alicia Souza founded?
- Alicia Souza was founded in 2016.