D2C / Consumer · Mumbai, Maharashtra
Early Sunday
Premium, soft kidswear for babies and young children.
Founded by Ishani Desai
Snapshot
- Founded
- 2023
- Headquarters
- Mumbai, Maharashtra
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 23 September 2026
About Early Sunday
Ishani Desai launched Early Sunday in Mumbai in 2023, bringing a soft, playful sensibility to a kidswear rack that too often just shrinks adult trends. The brand makes premium baby and children's clothing with an eye on fabric and comfort, aimed at parents who care how a garment feels against a child's skin.
Founder
Ishani Desai
Woman FounderCo-founder
Ideal customers
ParentsBabies & children
Website, social
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Frequently asked questions
- What does Early Sunday do?
- Ishani Desai launched Early Sunday in Mumbai in 2023, bringing a soft, playful sensibility to a kidswear rack that too often just shrinks adult trends. The brand makes premium baby and children's clothing with an eye on fabric and comfort, aimed at parents who care how a garment feels against a child's skin.
- Who founded Early Sunday?
- Early Sunday was founded by Ishani Desai.
- Where is Early Sunday headquartered?
- Early Sunday is headquartered in Mumbai, Maharashtra, India.
- Is Early Sunday funded?
- Early Sunday is bootstrapped — self-funded rather than venture-backed.
- When was Early Sunday founded?
- Early Sunday was founded in 2023.