D2C / Consumer · New Delhi, Delhi
D'chica
Puberty essentials and period wear designed for teenage girls.
Founded by Vani Chugh, Richa Kapila
Snapshot
- Founded
- 2019
- Headquarters
- New Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 14 August 2026
About D'chica
D'chica fills a gap most brands skip over: the years between childhood and adulthood, when girls need innerwear, period products and activewear built for their bodies rather than shrunk-down adult sizes. Founded in Delhi in 2019 by sisters-in-law Vani Chugh and Richa Kapila, the label makes teen innerwear, period underwear, athleisure and footwear, and pairs the products with plain-spoken content about puberty. The pair pitched on Shark Tank India and secured a deal from Namita Thapar and Vineeta Singh for their puberty-essentials line.
Founders
Vani Chugh
Woman FounderCo-founder
Richa Kapila
Woman FounderCo-founder
Ideal customers
Website, social & contact
Contact D'chica
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Frequently asked questions
- What does D'chica do?
- D'chica fills a gap most brands skip over: the years between childhood and adulthood, when girls need innerwear, period products and activewear built for their bodies rather than shrunk-down adult sizes. Founded in Delhi in 2019 by sisters-in-law Vani Chugh and Richa Kapila, the label makes teen innerwear, period underwear, athleisure and footwear, and pairs the products with plain-spoken content about puberty. The pair pitched on Shark Tank India and secured a deal from Namita Thapar and Vineeta Singh for their puberty-essentials line.
- Who founded D'chica?
- D'chica was founded by Vani Chugh and Richa Kapila.
- Where is D'chica headquartered?
- D'chica is headquartered in New Delhi, Delhi, India.
- Is D'chica funded?
- Yes — D'chica is venture-funded and has reached the Seed stage.
- When was D'chica founded?
- D'chica was founded in 2019.