Fashion · New Delhi, Delhi
AMARIS
Founded by Prerna Rajpal
Snapshot
- Founded
- 2012
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 3 July 2026
About AMARIS
Founded in 2012, AMARIS is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. AMARIS was founded by Prerna Rajpal. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Prerna Rajpal
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does AMARIS do?
- Founded in 2012, AMARIS is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. AMARIS was founded by Prerna Rajpal. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded AMARIS?
- AMARIS was founded by Prerna Rajpal.
- Where is AMARIS headquartered?
- AMARIS is headquartered in New Delhi, Delhi, India.
- Is AMARIS funded?
- AMARIS is bootstrapped — self-funded rather than venture-backed.
- When was AMARIS founded?
- AMARIS was founded in 2012.