D2C / Consumer · Tiruppur, Tamil Nadu
ZOY
Herbal, holistic sanitary pads and cycle-wellness products.
Founded by Maheswari Moorthy
Snapshot
- Founded
- 2024
- Headquarters
- Tiruppur, Tamil Nadu
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 23 September 2026
About ZOY
ZOY approaches periods as part of a wider cycle-wellness conversation, not just a hygiene purchase. Maheswari Moorthy founded the Tiruppur brand in 2024, making herbal sanitary pads and period-care products, and positioning them alongside education about menstrual health. It sits in a fast-growing corner of Indian femtech that treats menstrual care as something to talk openly about.
Founder
Maheswari Moorthy
Woman FounderFounder
Ideal customers
WomenMenstruators
Website, social
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Frequently asked questions
- What does ZOY do?
- ZOY approaches periods as part of a wider cycle-wellness conversation, not just a hygiene purchase. Maheswari Moorthy founded the Tiruppur brand in 2024, making herbal sanitary pads and period-care products, and positioning them alongside education about menstrual health. It sits in a fast-growing corner of Indian femtech that treats menstrual care as something to talk openly about.
- Who founded ZOY?
- ZOY was founded by Maheswari Moorthy.
- Where is ZOY headquartered?
- ZOY is headquartered in Tiruppur, Tamil Nadu, India.
- Is ZOY funded?
- Yes — ZOY is venture-funded and has reached the Seed stage.
- When was ZOY founded?
- ZOY was founded in 2024.