D2C / Consumer · Pune, Maharashtra
Wiggles
Pet healthcare and wellness D2C, from vet consults to its own product line.
Founded by Anushka Iyer
Snapshot
- Founded
- 2018
- Headquarters
- Pune, Maharashtra
- Industry
- D2C / Consumer
- Business model
- D2C / Pet healthcare
- Funding stage
- Pre-Series A
- Markets
- India
- Last updated
- 14 August 2026
About Wiggles
Anushka Iyer started Wiggles in Pune in 2018, in her early twenties, and built it into a full-stack pet healthcare brand rather than just another treats company. Wiggles runs at-home and clinic vet consultations, sells its own line of pet food, supplements and grooming products, and famously launched an early pet sanitiser during the pandemic. The company has raised institutional funding, including a pre-Series A round led by Anthill Ventures, to expand its clinics and its direct-to-consumer catalogue for India's fast-growing base of pet parents.
Founder
Anushka Iyer
Woman FounderFounder & CEO
Funding
Investors: Anthill Ventures
Ideal customers
Website, social & contact
Contact Wiggles
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Frequently asked questions
- What does Wiggles do?
- Anushka Iyer started Wiggles in Pune in 2018, in her early twenties, and built it into a full-stack pet healthcare brand rather than just another treats company. Wiggles runs at-home and clinic vet consultations, sells its own line of pet food, supplements and grooming products, and famously launched an early pet sanitiser during the pandemic. The company has raised institutional funding, including a pre-Series A round led by Anthill Ventures, to expand its clinics and its direct-to-consumer catalogue for India's fast-growing base of pet parents.
- Who founded Wiggles?
- Wiggles was founded by Anushka Iyer.
- Where is Wiggles headquartered?
- Wiggles is headquartered in Pune, Maharashtra, India.
- Is Wiggles funded?
- Yes — Wiggles is venture-funded and has reached the Pre-Series A stage.
- When was Wiggles founded?
- Wiggles was founded in 2018.