Beauty & Personal Care · Bengaluru, Karnataka
Asaya
Skincare brand built for melanin-rich skin.
Founded by Eeti Sharma
Snapshot
- Founded
- 2023
- Headquarters
- Bengaluru, Karnataka
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Pre-Series A
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Asaya
Asaya is a women-led beauty and personal-care brand based in Bengaluru, Karnataka, founded in 2023. It was founded by Eeti Sharma. It operates on a D2C model, serving consumers. The company has reached the Pre-Series A stage. It has a team of 11-50.
Founder
Eeti Sharma
Woman FounderCo-founder
Co-founders: Neeraj Biyani and Mandeep Bhatia — Co-founders.
Industry classification
Beauty & Personal Care Skincare
Funding
Total raised$1.5M (Seed)Latest roundPre-Series A
Investors: OTP Ventures, Huddle Ventures, Eternal Capital
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social & contact
Contact Asaya
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Frequently asked questions
- What does Asaya do?
- Asaya is a women-led beauty and personal-care brand based in Bengaluru, Karnataka, founded in 2023. It was founded by Eeti Sharma. It operates on a D2C model, serving consumers. The company has reached the Pre-Series A stage. It has a team of 11-50.
- Who founded Asaya?
- Asaya was founded by Eeti Sharma.
- Where is Asaya headquartered?
- Asaya is headquartered in Bengaluru, Karnataka, India.
- Is Asaya funded?
- Yes — Asaya is venture-funded and has reached the Pre-Series A stage.
- When was Asaya founded?
- Asaya was founded in 2023.