D2C / Consumer · Mumbai, Maharashtra
SuperBottoms
India's largest reusable cloth-diaper and baby-essentials brand.
Founded by Pallavi Utagi
Verified by Women Can StartupSnapshot
- Founded
- 2016
- Headquarters
- Mumbai, Maharashtra
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Series A
- Markets
- India
- Last updated
- 25 July 2026
About SuperBottoms
She spent a decade building other companies’ brands, then quit to sell Indian parents something the whole country had been taught to throw away: a cloth diaper. SuperBottoms grew to ₹84 crore and drew Alia Bhatt as an investor.
Founder
Co-founders: Salil Utagi — Co-founder.
Industry classification
D2C / Consumer Baby & Mother Care
Products & services
Reusable cloth diapers
The brand’s flagship product.
Baby & toddler essentials
Period underwear
Funding
Investors: Lok Capital, Sharrp Ventures, DSG Consumer Partners, Saama Capital
Ideal customers
Typical customer segments for a d2c / consumer company.
Founder story
In-depth profile
How Pallavi Utagi built SuperBottoms
She spent a decade building other companies’ brands, then quit to sell Indian parents something the whole country had been taught to throw away: a cloth diaper. SuperBottoms grew to ₹84 crore and drew Alia Bhatt as an investor.
Read the story →Website, social & contact
Contact SuperBottoms
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Frequently asked questions
- What does SuperBottoms do?
- She spent a decade building other companies’ brands, then quit to sell Indian parents something the whole country had been taught to throw away: a cloth diaper. SuperBottoms grew to ₹84 crore and drew Alia Bhatt as an investor.
- Who founded SuperBottoms?
- SuperBottoms was founded by Pallavi Utagi.
- Where is SuperBottoms headquartered?
- SuperBottoms is headquartered in Mumbai, Maharashtra, India.
- Is SuperBottoms funded?
- Yes — SuperBottoms is venture-funded and has reached the Series A stage.
- When was SuperBottoms founded?
- SuperBottoms was founded in 2016.