D2C / Consumer · Bengaluru, Karnataka
PureCult
Non-toxic, eco-friendly home-cleaning products.
Founded by Roopa Hariharan
Snapshot
- Founded
- 2020
- Headquarters
- Bengaluru, Karnataka
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 23 September 2026
About PureCult
PureCult is a Bengaluru brand for people who read the label on their floor cleaner. Roopa Hariharan co-founded it in 2020, making non-toxic, plant-derived home-cleaning products safe around children and pets, and positioning them as a premium alternative to the harsh chemicals that dominate the aisle. It is part of a small but growing clean-home movement in India.
Founder
Roopa Hariharan
Woman FounderCo-founder
Ideal customers
HouseholdsEco-conscious consumers
Website, social
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Frequently asked questions
- What does PureCult do?
- PureCult is a Bengaluru brand for people who read the label on their floor cleaner. Roopa Hariharan co-founded it in 2020, making non-toxic, plant-derived home-cleaning products safe around children and pets, and positioning them as a premium alternative to the harsh chemicals that dominate the aisle. It is part of a small but growing clean-home movement in India.
- Who founded PureCult?
- PureCult was founded by Roopa Hariharan.
- Where is PureCult headquartered?
- PureCult is headquartered in Bengaluru, Karnataka, India.
- Is PureCult funded?
- Yes — PureCult is venture-funded and has reached the Seed stage.
- When was PureCult founded?
- PureCult was founded in 2020.