Beauty & Personal Care · New Delhi, Delhi
Purearth
Founded by Kavita Khosa
Snapshot
- Founded
- 2012
- Headquarters
- New Delhi, Delhi
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Purearth
Purearth is a women-led beauty and personal-care brand based in New Delhi, Delhi, founded in 2012. Its founder is Kavita Khosa. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Kavita Khosa
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social
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Frequently asked questions
- What does Purearth do?
- Purearth is a women-led beauty and personal-care brand based in New Delhi, Delhi, founded in 2012. Its founder is Kavita Khosa. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Purearth?
- Purearth was founded by Kavita Khosa.
- Where is Purearth headquartered?
- Purearth is headquartered in New Delhi, Delhi, India.
- Is Purearth funded?
- Purearth is bootstrapped — self-funded rather than venture-backed.
- When was Purearth founded?
- Purearth was founded in 2012.