D2C / Consumer · New Delhi, Delhi
Pinecone
Hand-woven, craft-based home décor made by women artisans.
Founded by Nitika Gupta
Snapshot
- Founded
- 2020
- Headquarters
- New Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 14 August 2026
About Pinecone
Pine Cone is Nitika Gupta's way of keeping lesser-known Indian crafts in circulation. Founded in Delhi in 2020, the brand makes hand-woven home décor and personal accessories drawing on craft traditions from Jammu and Kashmir, Manipur, Assam and Himachal Pradesh, with roughly nine in ten of its artisans being women. Every piece is handmade, and the business doubles as a livelihood engine for craftspeople in remote parts of the country, not just a catalogue of pretty objects.
Founder
Nitika Gupta
Woman FounderFounder
Ideal customers
Home décor shoppersGifting buyers
Website, social & contact
Contact Pinecone
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Frequently asked questions
- What does Pinecone do?
- Pine Cone is Nitika Gupta's way of keeping lesser-known Indian crafts in circulation. Founded in Delhi in 2020, the brand makes hand-woven home décor and personal accessories drawing on craft traditions from Jammu and Kashmir, Manipur, Assam and Himachal Pradesh, with roughly nine in ten of its artisans being women. Every piece is handmade, and the business doubles as a livelihood engine for craftspeople in remote parts of the country, not just a catalogue of pretty objects.
- Who founded Pinecone?
- Pinecone was founded by Nitika Gupta.
- Where is Pinecone headquartered?
- Pinecone is headquartered in New Delhi, Delhi, India.
- Is Pinecone funded?
- Pinecone is bootstrapped — self-funded rather than venture-backed.
- When was Pinecone founded?
- Pinecone was founded in 2020.