D2C / Consumer · Gurugram, Haryana
Pee Safe
Personal-hygiene and intimate-wellness brand (Redcliffe Hygiene).
Founded by Srijana Bagaria
Snapshot
- Founded
- 2017
- Headquarters
- Gurugram, Haryana
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Series C
- Markets
- India
- Last updated
- 24 June 2026
About Pee Safe
Founded in 2017, Pee Safe is a women-led direct-to-consumer consumer brand headquartered in Gurugram, Haryana. It was founded by Srijana Bagaria. It operates on a D2C model, serving consumers. The company has reached the Series C stage.
Founder
Co-founders: Vikas Bagaria — Founder & CEO; Dheeraj Jain and Rithish Kumar — Co-founders.
Industry classification
D2C / Consumer Personal Hygiene
Products & services
Toilet seat sanitiser spray
The brand’s founding product.
Menstrual care
Pads, cups and intimate hygiene.
Personal hygiene range
Funding
Investors: Alkemi Growth Capital, Alpha Capital, Natco Pharma
Ideal customers
Typical customer segments for a d2c / consumer company.
Website, social & contact
Contact Pee Safe
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Frequently asked questions
- What does Pee Safe do?
- Founded in 2017, Pee Safe is a women-led direct-to-consumer consumer brand headquartered in Gurugram, Haryana. It was founded by Srijana Bagaria. It operates on a D2C model, serving consumers. The company has reached the Series C stage.
- Who founded Pee Safe?
- Pee Safe was founded by Srijana Bagaria.
- Where is Pee Safe headquartered?
- Pee Safe is headquartered in Gurugram, Haryana, India.
- Is Pee Safe funded?
- Yes — Pee Safe is venture-funded and has reached the Series C stage.
- When was Pee Safe founded?
- Pee Safe was founded in 2017.