Fashion · Noida, Uttar Pradesh
FabAlley
Affordable Western fast-fashion womenswear (parent: High Street Essentials).
Founded by Shivani Poddar, Tanvi Malik
Snapshot
- Founded
- 2012
- Headquarters
- Noida, Uttar Pradesh
- Industry
- Fashion
- Business model
- D2C / Omnichannel
- Funding stage
- Series C
- Markets
- India
- Last updated
- 24 June 2026
About FabAlley
FabAlley is a Noida-based women-led fashion, apparel and accessories label, started in 2012. It was co-founded by Shivani Poddar and Tanvi Malik. It operates on a D2C model, serving consumers. The company has reached the Series C stage.
Founders
Shivani Poddar
Woman FounderCo-founder
Tanvi Malik
Woman FounderCo-founder
Industry classification
Fashion Fashion & Apparel
Products & services
Western wear
Dresses, tops and everyday womenswear.
Workwear & co-ords
Indya
Sister label for fusion and ethnic wear.
Accessories
Funding
Total raised$32M+Latest roundSeries C
Investors: Elevation Capital, India Quotient, Trifecta Capital
Ideal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social & contact
Contact FabAlley
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Frequently asked questions
- What does FabAlley do?
- FabAlley is a Noida-based women-led fashion, apparel and accessories label, started in 2012. It was co-founded by Shivani Poddar and Tanvi Malik. It operates on a D2C model, serving consumers. The company has reached the Series C stage.
- Who founded FabAlley?
- FabAlley was founded by Shivani Poddar and Tanvi Malik.
- Where is FabAlley headquartered?
- FabAlley is headquartered in Noida, Uttar Pradesh, India.
- Is FabAlley funded?
- Yes — FabAlley is venture-funded and has reached the Series C stage.
- When was FabAlley founded?
- FabAlley was founded in 2012.