D2C / Consumer · New Delhi, Delhi
Nirmalaya
Charcoal-free incense made from recycled temple flowers.
Founded by Surbhi Bansal
Snapshot
- Founded
- 2020
- Headquarters
- New Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- D2C wellness / incense
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Nirmalaya
Surbhi Bansal co-founded Nirmalaya in New Delhi in 2020, a wellness brand that recycles temple flowers into charcoal-free incense, essential oils and attars. What would have gone to waste becomes an aromatic, organic product line. The spiritual-wellness angle has grown it into a sizeable D2C business.
Founder
Surbhi Bansal
Woman FounderCo-founder
Ideal customers
Pooja-essentials buyersWellness & aromatherapy shoppersEco-conscious households
Website, social
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Frequently asked questions
- What does Nirmalaya do?
- Surbhi Bansal co-founded Nirmalaya in New Delhi in 2020, a wellness brand that recycles temple flowers into charcoal-free incense, essential oils and attars. What would have gone to waste becomes an aromatic, organic product line. The spiritual-wellness angle has grown it into a sizeable D2C business.
- Who founded Nirmalaya?
- Nirmalaya was founded by Surbhi Bansal.
- Where is Nirmalaya headquartered?
- Nirmalaya is headquartered in New Delhi, Delhi, India.
- Is Nirmalaya funded?
- Nirmalaya is bootstrapped — self-funded rather than venture-backed.
- When was Nirmalaya founded?
- Nirmalaya was founded in 2020.