D2C / Consumer · Gurugram, Haryana
IMBUE Natural
Internet-first natural feminine and intimate-wellness brand.
Founded by Anupriya Kapur
Snapshot
- Founded
- 2018
- Headquarters
- Gurugram, Haryana
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 1-10
- Markets
- India
- Last updated
- 24 June 2026
About IMBUE Natural
IMBUE Natural makes Ayurveda-inspired intimate and sexual wellness products for women, from a waterless intimate hygiene foam to menstrual and fertility care. The Gurugram company was co-founded in December 2018 to normalise intimate care as an ordinary part of self-care in a market where the subject remains taboo. Blogger and marathoner Anupriya Kapur co-founded the brand and leads its community work.
Founder
Anupriya Kapur
Woman FounderCo-founder
Anupriya Kapur is one of India's better-known fitness and lifestyle bloggers, a single mother who built a large running community online before co-founding IMBUE Natural in 2018.
Industry classification
D2C / Consumer Feminine Care
Ideal customers
Website, social
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Frequently asked questions
- What does IMBUE Natural do?
- IMBUE Natural makes Ayurveda-inspired intimate and sexual wellness products for women, from a waterless intimate hygiene foam to menstrual and fertility care. The Gurugram company was co-founded in December 2018 to normalise intimate care as an ordinary part of self-care in a market where the subject remains taboo. Blogger and marathoner Anupriya Kapur co-founded the brand and leads its community work.
- Who founded IMBUE Natural?
- IMBUE Natural was founded by Anupriya Kapur.
- Where is IMBUE Natural headquartered?
- IMBUE Natural is headquartered in Gurugram, Haryana, India.
- Is IMBUE Natural funded?
- IMBUE Natural is bootstrapped — self-funded rather than venture-backed.
- When was IMBUE Natural founded?
- IMBUE Natural was founded in 2018.