D2C / Consumer · Bengaluru, Karnataka
Hoovu Fresh
Fresh pooja flowers and flower-based products.
Founded by Yeshoda Karuturi, Rhea Karuturi
Snapshot
- Founded
- 2019
- Headquarters
- Bengaluru, Karnataka
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 19 July 2026
About Hoovu Fresh
Hoovu Fresh is a Bengaluru brand founded in 2019 by sisters Yeshoda and Rhea Karuturi that cleans up India’s fragmented flower supply chain, selling fresh pooja flowers, garlands and flower-based products. It raised funding on Shark Tank India and works directly with flower farmers.
Founders
Yeshoda Karuturi
Woman FounderRhea Karuturi
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a d2c / consumer company.
Website, social
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Frequently asked questions
- What does Hoovu Fresh do?
- Hoovu Fresh is a Bengaluru brand founded in 2019 by sisters Yeshoda and Rhea Karuturi that cleans up India’s fragmented flower supply chain, selling fresh pooja flowers, garlands and flower-based products. It raised funding on Shark Tank India and works directly with flower farmers.
- Who founded Hoovu Fresh?
- Hoovu Fresh was founded by Yeshoda Karuturi and Rhea Karuturi.
- Where is Hoovu Fresh headquartered?
- Hoovu Fresh is headquartered in Bengaluru, Karnataka, India.
- Is Hoovu Fresh funded?
- Yes — Hoovu Fresh is venture-funded and has reached the Seed stage.
- When was Hoovu Fresh founded?
- Hoovu Fresh was founded in 2019.