D2C / Consumer · Gurugram, Haryana
Heyday
Organic, biodegradable feminine-hygiene and baby-care products.
Founded by Deepanjali Kanoria
Snapshot
- Founded
- 2017
- Headquarters
- Gurugram, Haryana
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Heyday
Heyday makes plant-based sanitary napkins, liners and baby diapers from corn and bamboo fibre, sold as a biodegradable alternative to conventional plastic-heavy products. Deepanjali Kanoria left a consulting job at Ernst & Young in New York and spent over two years on R&D before launching the brand in 2017, among the first organic, biodegradable pad brands in India. Bamboo fibre gives the pads natural absorbency and antibacterial properties.
Founder
Deepanjali Kanoria
Woman FounderFounder & CEO
Deepanjali Kanoria studied at Barnard College, Columbia University, and worked as a financial consultant at Ernst & Young before founding Heyday in 2017. Forbes named her to its 30 Under 30 lists for India and Asia in 2021.
Industry classification
D2C / Consumer Feminine & Baby Care
Ideal customers
Awards & recognition
- Forbes 30 Under 30 India and Asia (2021)
Website, social
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Frequently asked questions
- What does Heyday do?
- Heyday makes plant-based sanitary napkins, liners and baby diapers from corn and bamboo fibre, sold as a biodegradable alternative to conventional plastic-heavy products. Deepanjali Kanoria left a consulting job at Ernst & Young in New York and spent over two years on R&D before launching the brand in 2017, among the first organic, biodegradable pad brands in India. Bamboo fibre gives the pads natural absorbency and antibacterial properties.
- Who founded Heyday?
- Heyday was founded by Deepanjali Kanoria.
- Where is Heyday headquartered?
- Heyday is headquartered in Gurugram, Haryana, India.
- Is Heyday funded?
- Heyday is bootstrapped — self-funded rather than venture-backed.
- When was Heyday founded?
- Heyday was founded in 2017.