D2C / Consumer · New Delhi, Delhi
Heads Up For Tails
Omnichannel pet-care brand and retailer (food, accessories, grooming).
Founded by Rashi Narang
Snapshot
- Founded
- 2009
- Headquarters
- New Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- Omnichannel (D2C + retail)
- Funding stage
- Series A
- Markets
- India
- Last updated
- 24 June 2026
About Heads Up For Tails
Heads Up For Tails is a women-led direct-to-consumer consumer brand based in New Delhi, Delhi, founded in 2009. It was founded by Rashi Narang. It operates on a D2C model, serving consumers. The company has reached the Series A stage.
Founder
Rashi Narang
Woman FounderFounder
Industry classification
D2C / Consumer Pet Care
Products & services
Pet food & treats
Toys & accessories
Grooming & care
Beds & travel
Funding
Total raised~$75M ($37M Series A, 2021)Latest roundSeries A
Investors: Verlinvest, Peak XV Partners, Wipro Consumer Care Ventures
Ideal customers
Consumers (D2C)
Typical customer segments for a d2c / consumer company.
Website, social & contact
Contact Heads Up For Tails
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Frequently asked questions
- What does Heads Up For Tails do?
- Heads Up For Tails is a women-led direct-to-consumer consumer brand based in New Delhi, Delhi, founded in 2009. It was founded by Rashi Narang. It operates on a D2C model, serving consumers. The company has reached the Series A stage.
- Who founded Heads Up For Tails?
- Heads Up For Tails was founded by Rashi Narang.
- Where is Heads Up For Tails headquartered?
- Heads Up For Tails is headquartered in New Delhi, Delhi, India.
- Is Heads Up For Tails funded?
- Yes — Heads Up For Tails is venture-funded and has reached the Series A stage.
- When was Heads Up For Tails founded?
- Heads Up For Tails was founded in 2009.