Beauty & Personal Care · Mumbai, Maharashtra
FAE Beauty
Inclusive, skin-first makeup brand built for Indian skin tones.
Founded by Karishma Kewalramani
Verified by Women Can StartupSnapshot
- Founded
- 2018
- Headquarters
- Mumbai, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Series A
- Employees
- 11-50
- Markets
- India
- Last updated
- 1 August 2026
About FAE Beauty
Roughly three in four Indian women have brown to deep brown skin, and the counters were stocked for the rest. She left consulting in San Francisco to build the brand that stopped pretending otherwise.
Founder
Industry classification
Beauty & Personal Care Colour Cosmetics
Funding
Investors: Spring Marketing Capital, Titan Capital, Aman Gupta, Namita Thapar
Ideal customers
Typical customer segments for a beauty & personal care company.
Awards & recognition
- Shark Tank India Season 4 deal (2025)
Founder story
In-depth profile
How Karishma Kewalramani built FAE Beauty
Roughly three in four Indian women have brown to deep brown skin, and the counters were stocked for the rest. She left consulting in San Francisco to build the brand that stopped pretending otherwise.
Read the story →Website, social & contact
Contact FAE Beauty
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Frequently asked questions
- What does FAE Beauty do?
- Roughly three in four Indian women have brown to deep brown skin, and the counters were stocked for the rest. She left consulting in San Francisco to build the brand that stopped pretending otherwise.
- Who founded FAE Beauty?
- FAE Beauty was founded by Karishma Kewalramani.
- Where is FAE Beauty headquartered?
- FAE Beauty is headquartered in Mumbai, Maharashtra, India.
- Is FAE Beauty funded?
- Yes — FAE Beauty is venture-funded and has reached the Series A stage.
- When was FAE Beauty founded?
- FAE Beauty was founded in 2018.