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Beauty & Personal Care · Mumbai, Maharashtra

d'you

Science-backed, ingredient-led skincare developed in South Korea for Indian skin.

Founded by Shamika Haldipurkar

Snapshot

Founded
2020
Business model
D2C
Funding stage
Bootstrapped
Markets
India
Last updated
28 June 2026

About d'you

d'you is a Mumbai-based women-led beauty and personal-care brand, started in 2020. Its founder is Shamika Haldipurkar. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.

Founder

Shamika Haldipurkar

Woman Founder

Founder & CEO

Industry classification

Beauty & Personal Care Skincare

Ideal customers

Consumers (D2C)

Typical customer segments for a beauty & personal care company.

Website, social

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Frequently asked questions

What does d'you do?
d'you is a Mumbai-based women-led beauty and personal-care brand, started in 2020. Its founder is Shamika Haldipurkar. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Who founded d'you?
d'you was founded by Shamika Haldipurkar.
Where is d'you headquartered?
d'you is headquartered in Mumbai, Maharashtra, India.
Is d'you funded?
d'you is bootstrapped — self-funded rather than venture-backed.
When was d'you founded?
d'you was founded in 2020.