D2C / Consumer · Bengaluru, Karnataka
Down to Earth
Handmade, eco-friendly home and personal-care products.
Founded by Nisha Natarajan
Snapshot
- Founded
- 2020
- Headquarters
- Bengaluru, Karnataka
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 14 August 2026
About Down to Earth
Nisha Natarajan launched Down to Earth in Bengaluru in September 2020, in the thick of the pandemic, making handmade home and personal-care products with a low environmental footprint. The range is deliberately affordable, priced from a few dozen to a few hundred rupees, so that switching to gentler, eco-friendly options does not read as a luxury. It is a small, values-led brand built on the idea that everyday cleaning and care products are an easy place to cut out harsh chemicals.
Founder
Nisha Natarajan
Woman FounderFounder
Ideal customers
Eco-conscious consumersHouseholds
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Frequently asked questions
- What does Down to Earth do?
- Nisha Natarajan launched Down to Earth in Bengaluru in September 2020, in the thick of the pandemic, making handmade home and personal-care products with a low environmental footprint. The range is deliberately affordable, priced from a few dozen to a few hundred rupees, so that switching to gentler, eco-friendly options does not read as a luxury. It is a small, values-led brand built on the idea that everyday cleaning and care products are an easy place to cut out harsh chemicals.
- Who founded Down to Earth?
- Down to Earth was founded by Nisha Natarajan.
- Where is Down to Earth headquartered?
- Down to Earth is headquartered in Bengaluru, Karnataka, India.
- Is Down to Earth funded?
- Down to Earth is bootstrapped — self-funded rather than venture-backed.
- When was Down to Earth founded?
- Down to Earth was founded in 2020.