Beauty & Personal Care · Mumbai, Maharashtra
Disguise Cosmetics
Vegan, PETA-approved makeup formulated by scientists for Indian skin tones.
Founded by Desiree Pereira, Shivangi Shah
Snapshot
- Founded
- 2018
- Headquarters
- Mumbai, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 June 2026
About Disguise Cosmetics
Disguise Cosmetics is a Mumbai-based women-led beauty and personal-care brand, started in 2018. Disguise Cosmetics was co-founded by Desiree Pereira and Shivangi Shah. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Desiree Pereira
Woman FounderCo-founder
Shivangi Shah
Woman FounderCo-founders: Lakshay Mohindroo — Head of Process & Operations.
Industry classification
Beauty & Personal Care Colour Cosmetics
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social
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Frequently asked questions
- What does Disguise Cosmetics do?
- Disguise Cosmetics is a Mumbai-based women-led beauty and personal-care brand, started in 2018. Disguise Cosmetics was co-founded by Desiree Pereira and Shivangi Shah. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Disguise Cosmetics?
- Disguise Cosmetics was founded by Desiree Pereira and Shivangi Shah.
- Where is Disguise Cosmetics headquartered?
- Disguise Cosmetics is headquartered in Mumbai, Maharashtra, India.
- Is Disguise Cosmetics funded?
- Disguise Cosmetics is bootstrapped — self-funded rather than venture-backed.
- When was Disguise Cosmetics founded?
- Disguise Cosmetics was founded in 2018.