D2C / Consumer · Delhi, Delhi
Clovia
D2C lingerie and intimate-wear brand; majority acquired by Reliance Retail.
Founded by Neha Kant
Verified by Women Can StartupSnapshot
- Founded
- 2013
- Headquarters
- Delhi, Delhi
- Industry
- D2C / Consumer
- Business model
- D2C
- Funding stage
- Acquired
- Employees
- 201-500
- Markets
- India
- Last updated
- 25 June 2026
About Clovia
Co-founded with her husband Pankaj Vermani and Suman Chowdhury, Clovia built India’s D2C innerwear category from a tech-led fit engine. In 2022, Reliance Retail Ventures acquired 89% of parent Purple Panda Fashions.
Founder
Co-founders: Pankaj Vermani — Co-founder & CEO; Suman Chowdhury — Co-founder & COO.
Industry classification
D2C / Consumer Lingerie
Products & services
Bras
T-shirt bras, bralettes, sports and push-up styles across 50+ sizes.
Panties & briefs
Activewear
Nightwear & loungewear
Shapewear & Skivia personal care
Funding
Investors: IvyCap Ventures, AT Capital, Mountain Partners
Ideal customers
Typical customer segments for a d2c / consumer company.
Founder story
In-depth profile
How Neha Kant built Clovia
Co-founded with her husband Pankaj Vermani and Suman Chowdhury, Clovia built India’s D2C innerwear category from a tech-led fit engine. In 2022, Reliance Retail Ventures acquired 89% of parent Purple Panda Fashions.
Read the story →Website, social & contact
Contact Clovia
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Frequently asked questions
- What does Clovia do?
- Co-founded with her husband Pankaj Vermani and Suman Chowdhury, Clovia built India’s D2C innerwear category from a tech-led fit engine. In 2022, Reliance Retail Ventures acquired 89% of parent Purple Panda Fashions.
- Who founded Clovia?
- Clovia was founded by Neha Kant.
- Where is Clovia headquartered?
- Clovia is headquartered in Delhi, Delhi, India.
- Is Clovia funded?
- Clovia has been acquired.
- When was Clovia founded?
- Clovia was founded in 2013.