Topic
Online retail bets that opened entire categories.
5 stories in E-commerce
She was furnishing her own flat when she worked out why nothing good was available: the factories making it were shipping everything abroad. On 4 August 2026 the marketplace she built to open that door raised 65 crore rupees.
Seven years inside Indian microfinance taught her that villages were not short of products or of credit. They were short of somebody trustworthy to buy from. Her answer was to hire the women already living there.
She co-founded MyDala in 2009, one of India’s early local-deals platforms, in an ecosystem with almost no women founders. She later built She Capital to invest in women-led ventures.
She turned a quiet, awkward category into a category-defining online brand, now part of the Reliance Retail family.
Founded in 2011 to serve the next-half-billion online shoppers, ShopClues briefly joined India’s unicorn club. Its later story is one of the most quietly important in Indian e-commerce.
Online retail bets that opened entire categories.
We've published 5 stories in E-commerce so far, newest first, and add more as we research and verify new founders.
Yes. Every founder we profile is a woman founder or co-founder, and we confirm that — along with the company's key facts — across multiple independent sources before a story goes live.
