Beauty & Personal Care · Coimbatore, Tamil Nadu
Vilvah
Farm-to-face natural skincare and haircare brand built around goat-milk formulations.
Founded by Kruthika Kumaran
Snapshot
- Founded
- 2017
- Headquarters
- Coimbatore, Tamil Nadu
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 51-200
- Markets
- India
- Last updated
- 24 June 2026
About Vilvah
Vilvah makes natural skincare and haircare built around fresh goat milk from the founder's family farm near Coimbatore. Kruthika Kumaran started the brand in 2017 with about Rs 10,000, after losing her mother to complications from a skin condition and struggling to find gentle products for her daughter's eczema. The bootstrapped company has grown from kitchen-made soaps to a catalogue of more than 70 products, sold online and through its own stores in Coimbatore and Chennai. Her husband Kumaran later joined the business as co-founder.
Founder
Kruthika Kumaran
Woman FounderFounder & CEO
Kruthika Kumaran is an engineer from Coimbatore who completed an online diploma in natural cosmetology before launching Vilvah. She began by making goat milk soap in her kitchen for her daughter's eczema, using milk from her family's farm.
Industry classification
Beauty & Personal Care Natural Skincare
Ideal customers
Typical customer segments for a beauty & personal care company.
Company details
- Operating cities
- Coimbatore, Chennai
Website, social
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Frequently asked questions
- What does Vilvah do?
- Vilvah makes natural skincare and haircare built around fresh goat milk from the founder's family farm near Coimbatore. Kruthika Kumaran started the brand in 2017 with about Rs 10,000, after losing her mother to complications from a skin condition and struggling to find gentle products for her daughter's eczema. The bootstrapped company has grown from kitchen-made soaps to a catalogue of more than 70 products, sold online and through its own stores in Coimbatore and Chennai. Her husband Kumaran later joined the business as co-founder.
- Who founded Vilvah?
- Vilvah was founded by Kruthika Kumaran.
- Where is Vilvah headquartered?
- Vilvah is headquartered in Coimbatore, Tamil Nadu, India.
- Is Vilvah funded?
- Vilvah is bootstrapped — self-funded rather than venture-backed.
- When was Vilvah founded?
- Vilvah was founded in 2017.