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Fashion · Bengaluru, Karnataka

Universal Sportsbiz Pvt Ltd

Founded by Anjana Reddy

Verified by Women Can Startup

Snapshot

Industry
Fashion
Business model
D2C
Markets
India
Last updated
25 June 2026

About Universal Sportsbiz Pvt Ltd

She founded Universal Sportsbiz to build owned brands around stars — most visibly WROGN with Virat Kohli — instead of renting their faces for ads.

Founder

Anjana Reddy

Woman Founder

Ideal customers

Consumers (D2C)

Typical customer segments for a fashion company.

Founder story

In-depth profile

How Anjana Reddy built Universal Sportsbiz Pvt Ltd

She founded Universal Sportsbiz to build owned brands around stars — most visibly WROGN with Virat Kohli — instead of renting their faces for ads.

Read the story →

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Frequently asked questions

What does Universal Sportsbiz Pvt Ltd do?
She founded Universal Sportsbiz to build owned brands around stars — most visibly WROGN with Virat Kohli — instead of renting their faces for ads.
Who founded Universal Sportsbiz Pvt Ltd?
Universal Sportsbiz Pvt Ltd was founded by Anjana Reddy.
Where is Universal Sportsbiz Pvt Ltd headquartered?
Universal Sportsbiz Pvt Ltd is headquartered in Bengaluru, Karnataka, India.
Is Universal Sportsbiz Pvt Ltd funded?
Universal Sportsbiz Pvt Ltd's funding details haven't been publicly disclosed.