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Fashion · Bengaluru, Karnataka

The Pink Moon

Plus-size women's western wear.

Founded by Divya Goenka

Snapshot

Founded
2017
Industry
Fashion
Business model
D2C
Funding stage
Bootstrapped
Employees
1-10
Markets
India
Last updated
27 June 2026

About The Pink Moon

The Pink Moon is a Bengaluru plus-size womenswear label that Divya Goenka founded in 2017 after moving back from the US and finding almost nothing that fit. The brand cuts western wear from size L up to 6XL and beyond, with fits developed from measurements of plus-size Indian women rather than scaled-up standard patterns. It runs its own production facility in Bengaluru with a largely women-led team. The label launched on Myntra in 2018 and now sells through its own site along with Myntra, Amazon and Ajio.

Founder

Divya Goenka

Woman Founder

Founder & CEO

Divya Goenka is a Columbia University graduate who worked at Bigbasket and Cure.fit's EatFit before starting The Pink Moon in 2017. She built the brand around proper plus-size fits after struggling to find clothes in her own size when she moved back to India.

Industry classification

Fashion Apparel

Ideal customers

Plus-size women

Website, social

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Frequently asked questions

What does The Pink Moon do?
The Pink Moon is a Bengaluru plus-size womenswear label that Divya Goenka founded in 2017 after moving back from the US and finding almost nothing that fit. The brand cuts western wear from size L up to 6XL and beyond, with fits developed from measurements of plus-size Indian women rather than scaled-up standard patterns. It runs its own production facility in Bengaluru with a largely women-led team. The label launched on Myntra in 2018 and now sells through its own site along with Myntra, Amazon and Ajio.
Who founded The Pink Moon?
The Pink Moon was founded by Divya Goenka.
Where is The Pink Moon headquartered?
The Pink Moon is headquartered in Bengaluru, Karnataka, India.
Is The Pink Moon funded?
The Pink Moon is bootstrapped — self-funded rather than venture-backed.
When was The Pink Moon founded?
The Pink Moon was founded in 2017.