Beauty & Personal Care · Mumbai, Maharashtra
SUGAR Cosmetics
D2C colour-cosmetics brand built for Indian skin tones.
Founded by Vineeta Singh
Verified by Women Can StartupSnapshot
- Founded
- 2015
- Headquarters
- Mumbai, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Series D+
- Employees
- 501-1000
- Revenue
- ₹500-1000 Cr
- Markets
- India, UAE
- Last updated
- 25 June 2026
About SUGAR Cosmetics
An IIT-IIM graduate and ultramarathoner, Vineeta spent more than a decade building a beauty brand designed specifically for Indian skin.
Founder
Co-founders: Kaushik Mukherjee — Co-founder & COO.
Industry classification
Beauty & Personal Care Colour Cosmetics
Products & services
Smudge Me Not Liquid Lipstick
Long-wear matte liquid lipstick, the brand’s signature bestseller.
Matte As Hell Crayon Lipstick
Creamy matte lip crayon in highly pigmented shades.
Ace Of Face Foundation Stick
Buildable, blendable foundation stick for Indian skin tones.
Eye makeup — kajal, kohl & eyeliner
Smudge-proof kohl and waterproof eyeliners.
Skincare & beauty tools
Face care and brushes alongside the colour-cosmetics range.
Funding
Investors: A91 Partners, L Catterton, India Quotient, Elevation Capital
Ideal customers
Typical customer segments for a beauty & personal care company.
Awards & recognition
- Vineeta Singh — Fortune India 40 Under 40
Founder story
In-depth profile
How Vineeta Singh built SUGAR Cosmetics
An IIT-IIM graduate and ultramarathoner, Vineeta spent more than a decade building a beauty brand designed specifically for Indian skin.
Read the story →Website, social & contact
Contact SUGAR Cosmetics
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Frequently asked questions
- What does SUGAR Cosmetics do?
- An IIT-IIM graduate and ultramarathoner, Vineeta spent more than a decade building a beauty brand designed specifically for Indian skin.
- Who founded SUGAR Cosmetics?
- SUGAR Cosmetics was founded by Vineeta Singh.
- Where is SUGAR Cosmetics headquartered?
- SUGAR Cosmetics is headquartered in Mumbai, Maharashtra, India.
- Is SUGAR Cosmetics funded?
- Yes — SUGAR Cosmetics is venture-funded and has reached the Series D+ stage.
- When was SUGAR Cosmetics founded?
- SUGAR Cosmetics was founded in 2015.