Fashion · Bengaluru, Karnataka
Spring Diaries
Fusion wear for younger women, formerly Red Velvet.
Founded by Megha Poddar, Shradha Ponnappa
Snapshot
- Founded
- 2015
- Headquarters
- Bengaluru, Karnataka
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 23 September 2026
About Spring Diaries
Fresh out of college in 2015, Megha Poddar and Shradha Ponnappa built the clothing label younger women told them was missing, first as Red Velvet and then as Spring Diaries. Run out of Bengaluru, the brand makes fusion wear, co-ord sets and dresses for an 18-to-50 audience, with a Gen Z sensibility at its core.
Founders
Megha Poddar
Woman FounderCo-founder
Shradha Ponnappa
Woman FounderCo-founder
Ideal customers
WomenGen Z & millennial shoppers
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Frequently asked questions
- What does Spring Diaries do?
- Fresh out of college in 2015, Megha Poddar and Shradha Ponnappa built the clothing label younger women told them was missing, first as Red Velvet and then as Spring Diaries. Run out of Bengaluru, the brand makes fusion wear, co-ord sets and dresses for an 18-to-50 audience, with a Gen Z sensibility at its core.
- Who founded Spring Diaries?
- Spring Diaries was founded by Megha Poddar and Shradha Ponnappa.
- Where is Spring Diaries headquartered?
- Spring Diaries is headquartered in Bengaluru, Karnataka, India.
- Is Spring Diaries funded?
- Yes — Spring Diaries is venture-funded and has reached the Seed stage.
- When was Spring Diaries founded?
- Spring Diaries was founded in 2015.