Beauty & Personal Care · Mumbai, Maharashtra
SoulFlower
Clean, natural beauty brand spanning haircare, skincare and essential oils.
Founded by Natasha Tuli (co-founder, CEO, with Amit Sarda)
Verified by Women Can StartupSnapshot
- Founded
- 2001
- Headquarters
- Mumbai, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Seed
- Employees
- 51-200
- Revenue
- ₹50-100 Cr
- Markets
- India
- Last updated
- 25 June 2026
About SoulFlower
With Amit Sarda, Tuli co-founded SoulFlower in 2001 around essential oils and handmade soaps. More than two decades later, it's a nationally distributed natural personal-care brand — built slowly, on her own terms.
Founders
Natasha Tuli (co-founder
Woman FounderCEO
Woman Founderwith Amit Sarda)
Woman FounderCo-founders: Amit Sarda — Co-founder.
Industry classification
Beauty & Personal Care Natural Personal Care
Funding
Investors: Wipro Consumer Care Ventures
Ideal customers
Typical customer segments for a beauty & personal care company.
Founder story
In-depth profile
How Natasha Tuli (co-founder & CEO built SoulFlower
With Amit Sarda, Tuli co-founded SoulFlower in 2001 around essential oils and handmade soaps. More than two decades later, it's a nationally distributed natural personal-care brand — built slowly, on her own terms.
Read the story →Website, social
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Frequently asked questions
- What does SoulFlower do?
- With Amit Sarda, Tuli co-founded SoulFlower in 2001 around essential oils and handmade soaps. More than two decades later, it's a nationally distributed natural personal-care brand — built slowly, on her own terms.
- Who founded SoulFlower?
- SoulFlower was founded by Natasha Tuli (co-founder, CEO and with Amit Sarda).
- Where is SoulFlower headquartered?
- SoulFlower is headquartered in Mumbai, Maharashtra, India.
- Is SoulFlower funded?
- Yes — SoulFlower is venture-funded and has reached the Seed stage.
- When was SoulFlower founded?
- SoulFlower was founded in 2001.