Beauty & Personal Care · Mumbai, Maharashtra
Secret Alchemist
Clean perfumery rooted in aromatherapy with full ingredient and allergen disclosure.
Founded by Ankita Thadani
Snapshot
- Founded
- 2021
- Headquarters
- Mumbai, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 28 June 2026
About Secret Alchemist
Secret Alchemist is a women-led beauty and personal-care brand based in Mumbai, Maharashtra, founded in 2021. Secret Alchemist was founded by Ankita Thadani. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
Founder
Co-founders: Akash Valia — Co-founder; Samantha Ruth Prabhu — Co-founder.
Industry classification
Beauty & Personal Care Fragrance
Funding
Total raised~$3.5MLatest roundSeed
Investors: Unilever Ventures, DSG Consumer Partners, Inflection Point Ventures
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social
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Frequently asked questions
- What does Secret Alchemist do?
- Secret Alchemist is a women-led beauty and personal-care brand based in Mumbai, Maharashtra, founded in 2021. Secret Alchemist was founded by Ankita Thadani. It operates on a D2C model, serving consumers. The company has reached the Seed stage.
- Who founded Secret Alchemist?
- Secret Alchemist was founded by Ankita Thadani.
- Where is Secret Alchemist headquartered?
- Secret Alchemist is headquartered in Mumbai, Maharashtra, India.
- Is Secret Alchemist funded?
- Yes — Secret Alchemist is venture-funded and has reached the Seed stage.
- When was Secret Alchemist founded?
- Secret Alchemist was founded in 2021.