Beauty & Personal Care · Satara, Maharashtra
Rustic Art
Founded by Sunita Jaju, Swati Maheshwari
Snapshot
- Founded
- 2010
- Headquarters
- Satara, Maharashtra
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 1 July 2026
About Rustic Art
Founded in 2010, Rustic Art is a women-led beauty and personal-care brand headquartered in Satara, Maharashtra. It was co-founded by Sunita Jaju and Swati Maheshwari. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Sunita Jaju
Woman FounderSwati Maheshwari
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social
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Frequently asked questions
- What does Rustic Art do?
- Founded in 2010, Rustic Art is a women-led beauty and personal-care brand headquartered in Satara, Maharashtra. It was co-founded by Sunita Jaju and Swati Maheshwari. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Rustic Art?
- Rustic Art was founded by Sunita Jaju and Swati Maheshwari.
- Where is Rustic Art headquartered?
- Rustic Art is headquartered in Satara, Maharashtra, India.
- Is Rustic Art funded?
- Rustic Art is bootstrapped — self-funded rather than venture-backed.
- When was Rustic Art founded?
- Rustic Art was founded in 2010.