Fashion · New Delhi, Delhi
Rara Avis
Founded by Sonal Verma
Snapshot
- Founded
- 2012
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Rara Avis
Rara Avis is a women-led fashion, apparel and accessories label based in New Delhi, Delhi, founded in 2012. Its founder is Sonal Verma. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Sonal Verma
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Rara Avis do?
- Rara Avis is a women-led fashion, apparel and accessories label based in New Delhi, Delhi, founded in 2012. Its founder is Sonal Verma. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Rara Avis?
- Rara Avis was founded by Sonal Verma.
- Where is Rara Avis headquartered?
- Rara Avis is headquartered in New Delhi, Delhi, India.
- Is Rara Avis funded?
- Rara Avis is bootstrapped — self-funded rather than venture-backed.
- When was Rara Avis founded?
- Rara Avis was founded in 2012.