Fashion · Bengaluru, Karnataka
Quirksmith
Handcrafted poetic silver-jewellery brand (Shark Tank India).
Founded by Divya Batra, Pragya Batra
Snapshot
- Founded
- 2016
- Headquarters
- Bengaluru, Karnataka
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Quirksmith
Quirksmith designs handcrafted sterling silver jewellery around poetry and emotion, with many pieces carrying Hindi or Sanskrit words. Sisters Divya and Pragya Batra, who grew up in Agra, run the brand from Bengaluru, where its flagship studio sits. Divya trained as a silversmith after studying jewellery design at NIFT, while Pragya came to the business from IIT Delhi and INSEAD. The brand pitched on Shark Tank India Season 3 in 2024 and turned down the offers it received, and it closed FY23 with about Rs 6 crore in revenue while expanding to customers in Europe and North America.
Founders
Divya Batra
Woman FounderCo-founder
Divya Batra holds a jewellery design degree from NIFT Gandhinagar and is a trained silversmith with nearly two decades at the craft. She leads Quirksmith's design work.
Pragya Batra
Woman FounderCo-founder
Pragya Batra studied engineering at IIT Delhi and completed an MBA at INSEAD in 2012. She handles the business side of Quirksmith and quit her corporate job to work on the brand full time in 2016.
Industry classification
Fashion Jewellery
Ideal customers
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Quirksmith do?
- Quirksmith designs handcrafted sterling silver jewellery around poetry and emotion, with many pieces carrying Hindi or Sanskrit words. Sisters Divya and Pragya Batra, who grew up in Agra, run the brand from Bengaluru, where its flagship studio sits. Divya trained as a silversmith after studying jewellery design at NIFT, while Pragya came to the business from IIT Delhi and INSEAD. The brand pitched on Shark Tank India Season 3 in 2024 and turned down the offers it received, and it closed FY23 with about Rs 6 crore in revenue while expanding to customers in Europe and North America.
- Who founded Quirksmith?
- Quirksmith was founded by Divya Batra and Pragya Batra.
- Where is Quirksmith headquartered?
- Quirksmith is headquartered in Bengaluru, Karnataka, India.
- Is Quirksmith funded?
- Quirksmith is bootstrapped — self-funded rather than venture-backed.
- When was Quirksmith founded?
- Quirksmith was founded in 2016.