Fashion · New Delhi, Delhi
Pero
Founded by Aneeth Arora
Snapshot
- Founded
- 2009
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 5 July 2026
About Pero
Founded in 2009, Pero is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. Its founder is Aneeth Arora. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Aneeth Arora
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Pero do?
- Founded in 2009, Pero is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. Its founder is Aneeth Arora. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Pero?
- Pero was founded by Aneeth Arora.
- Where is Pero headquartered?
- Pero is headquartered in New Delhi, Delhi, India.
- Is Pero funded?
- Pero is bootstrapped — self-funded rather than venture-backed.
- When was Pero founded?
- Pero was founded in 2009.