Fashion · Bengaluru, Karnataka
Pastels and Pop
Handcrafted juttis and Indo-western wear.
Founded by Akanksha Kabra, Aarti Kabra, Neha Kabra
Snapshot
- Founded
- 2015
- Headquarters
- Bengaluru, Karnataka
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 9 July 2026
About Pastels and Pop
Pastels and Pop is a Bengaluru label founded in 2015 by three sisters — Akanksha, Aarti and Neha Kabra — making handcrafted Punjabi juttis, mojaris and Indo-western clothing. Launched from home, it has dressed a number of celebrity clients.
Founders
Akanksha Kabra
Woman FounderAarti Kabra
Woman FounderNeha Kabra
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Featured in collections
Frequently asked questions
- What does Pastels and Pop do?
- Pastels and Pop is a Bengaluru label founded in 2015 by three sisters — Akanksha, Aarti and Neha Kabra — making handcrafted Punjabi juttis, mojaris and Indo-western clothing. Launched from home, it has dressed a number of celebrity clients.
- Who founded Pastels and Pop?
- Pastels and Pop was founded by Akanksha Kabra, Aarti Kabra and Neha Kabra.
- Where is Pastels and Pop headquartered?
- Pastels and Pop is headquartered in Bengaluru, Karnataka, India.
- Is Pastels and Pop funded?
- Pastels and Pop is bootstrapped — self-funded rather than venture-backed.
- When was Pastels and Pop founded?
- Pastels and Pop was founded in 2015.