Beauty & Personal Care · Gurugram, Haryana
Nat Habit
Fresh-Ayurveda natural beauty and wellness brand.
Founded by Swagatika Das
Snapshot
- Founded
- 2018
- Headquarters
- Gurugram, Haryana
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Series B
- Employees
- 501-1000
- Markets
- India
- Last updated
- 24 June 2026
About Nat Habit
Nat Habit is a women-led beauty and personal-care brand based in Gurugram, Haryana, founded in 2018. It was founded by Swagatika Das. It operates on a D2C model, serving consumers. The company has reached the Series B stage. It has a team of 501-1000.
Founder
Co-founders: Gaurav Agarwal — Co-founder.
Industry classification
Beauty & Personal Care Ayurvedic Beauty & Wellness
Funding
Total raised~₹110 Cr (incl. $10.2M Series B, 2023)Latest roundSeries B
Investors: Bertelsmann India Investments, Fireside Ventures, Peak XV Surge
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Website, social & contact
Contact Nat Habit
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Frequently asked questions
- What does Nat Habit do?
- Nat Habit is a women-led beauty and personal-care brand based in Gurugram, Haryana, founded in 2018. It was founded by Swagatika Das. It operates on a D2C model, serving consumers. The company has reached the Series B stage. It has a team of 501-1000.
- Who founded Nat Habit?
- Nat Habit was founded by Swagatika Das.
- Where is Nat Habit headquartered?
- Nat Habit is headquartered in Gurugram, Haryana, India.
- Is Nat Habit funded?
- Yes — Nat Habit is venture-funded and has reached the Series B stage.
- When was Nat Habit founded?
- Nat Habit was founded in 2018.