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Beauty & Personal Care · Gurugram, Haryana

Chemist at Play

Science-led, ceramide-based skincare brand (a label under Innovist).

Founded by Sifat Khurana

Snapshot

Founded
2021
Headquarters
Gurugram, Haryana
Business model
D2C
Funding stage
Series B
Employees
51-200
Markets
India
Last updated
24 June 2026

About Chemist at Play

Chemist at Play is a Gurugram-based women-led beauty and personal-care brand, started in 2021. It was founded by Sifat Khurana. It operates on a D2C model, serving consumers. The company has reached the Series B stage. It has a team of 51-200.

Founder

Sifat Khurana

Woman Founder

Co-founder & Chief Brand Officer

Co-founders: Rohit Chawla — Co-founder & CEO; Vimal Bhola — Co-founder.

Industry classification

Beauty & Personal Care Skincare

Funding

Total raisedParent Innovist raised ~$19MLatest roundSeries B

Investors: ICICI Venture, Accel, Amazon Smbhav Venture Fund

Ideal customers

Consumers (D2C)

Typical customer segments for a beauty & personal care company.

Website, social

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Frequently asked questions

What does Chemist at Play do?
Chemist at Play is a Gurugram-based women-led beauty and personal-care brand, started in 2021. It was founded by Sifat Khurana. It operates on a D2C model, serving consumers. The company has reached the Series B stage. It has a team of 51-200.
Who founded Chemist at Play?
Chemist at Play was founded by Sifat Khurana.
Where is Chemist at Play headquartered?
Chemist at Play is headquartered in Gurugram, Haryana, India.
Is Chemist at Play funded?
Yes — Chemist at Play is venture-funded and has reached the Series B stage.
When was Chemist at Play founded?
Chemist at Play was founded in 2021.