Beauty & Personal Care · Jalandhar, Punjab
MooiBox
Beauty subscription boxes, born in small-town Punjab.
Founded by Sahee Wasan, Ekta Wasan
Snapshot
- Founded
- 2018
- Headquarters
- Jalandhar, Punjab
- Industry
- Beauty & Personal Care
- Business model
- D2C beauty / subscription
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About MooiBox
Sahee Wasan and her mother Ekta Wasan started MooiBox in Jalandhar in 2018 with about five lakh rupees of their own money, after Sahee moved back from Singapore. The brand sells beauty subscription boxes and individual skincare and cosmetics, proving a D2C beauty business didn't need a metro address. The name comes from the Dutch word for beautiful.
Founders
Sahee Wasan
Woman FounderCo-founder
Ekta Wasan
Woman FounderCo-founder
Ideal customers
Beauty shoppersSubscription-box fansSkincare buyers
Website, social
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Frequently asked questions
- What does MooiBox do?
- Sahee Wasan and her mother Ekta Wasan started MooiBox in Jalandhar in 2018 with about five lakh rupees of their own money, after Sahee moved back from Singapore. The brand sells beauty subscription boxes and individual skincare and cosmetics, proving a D2C beauty business didn't need a metro address. The name comes from the Dutch word for beautiful.
- Who founded MooiBox?
- MooiBox was founded by Sahee Wasan and Ekta Wasan.
- Where is MooiBox headquartered?
- MooiBox is headquartered in Jalandhar, Punjab, India.
- Is MooiBox funded?
- MooiBox is bootstrapped — self-funded rather than venture-backed.
- When was MooiBox founded?
- MooiBox was founded in 2018.