Fashion · Bengaluru, Karnataka
Monrow
D2C footwear engineered for comfort and style for Indian women.
Founded by Veena Ashiya
Snapshot
- Founded
- 2016
- Headquarters
- Bengaluru, Karnataka
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 26 June 2026
About Monrow
Monrow is a Bengaluru direct-to-consumer footwear brand that Veena Ashiya launched in 2016 to make fashionable shoes Indian women could wear all day without hurting feet. The range spans flats, heels, sneakers and sandals, and has since widened into handbags and accessories. Products sell through the brand's own site and offline retail as well as marketplaces like Myntra and Ajio. The company has raised several early-stage rounds from investors including 9Unicorns, Blume Ventures, LetsVenture and Venture Catalysts.
Founder
Veena Ashiya
Woman FounderFounder & CEO
Veena Ashiya holds a master's degree in fashion management from NIFT Bengaluru. She started Monrow in 2016 to build comfort-led fashion footwear for Indian women and has grown it into one of the country's faster-growing D2C shoe brands.
Industry classification
Fashion Footwear
Funding
Investors: 9Unicorns, Blume Ventures, LetsVenture, Venture Catalysts
Ideal customers
Website, social
Related women-led startups
More in Fashion.
More women-led startups in Bengaluru
Other Seed women-led companies
Featured in collections
Frequently asked questions
- What does Monrow do?
- Monrow is a Bengaluru direct-to-consumer footwear brand that Veena Ashiya launched in 2016 to make fashionable shoes Indian women could wear all day without hurting feet. The range spans flats, heels, sneakers and sandals, and has since widened into handbags and accessories. Products sell through the brand's own site and offline retail as well as marketplaces like Myntra and Ajio. The company has raised several early-stage rounds from investors including 9Unicorns, Blume Ventures, LetsVenture and Venture Catalysts.
- Who founded Monrow?
- Monrow was founded by Veena Ashiya.
- Where is Monrow headquartered?
- Monrow is headquartered in Bengaluru, Karnataka, India.
- Is Monrow funded?
- Yes — Monrow is venture-funded and has reached the Seed stage.
- When was Monrow founded?
- Monrow was founded in 2016.